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What is Whatsapp Marketing?

Whatsapp marketing has the facility to send images, videos, audio files, and finally text messages. Bulk Whatsapp marketing helps to reach the customer with rich content in the message to increase the chances of product or services to be sold.Of course,it is not a social media platform technically. Whatsapp Marketing makes the audience to get awareness of your products/services of your business/company/organisation. Whatsapp is effective in making awareness of the products/services of your business but not financially.

Is WhatsApp marketing effective?

Now-a-days maximum everyone is using whatsapp throughout the world. It ranks 1st place in all the messaging service apps. Of course,it is not a social media platform technically.Whatsapp Marketing makes the audience to get awareness of your products/services of your business/company/organisation. It doesn’t have any analytics/metrics of visitors who visited your website.It will not bring any financial growth of your business but makes awareness of your products/services. It is unable to find your potential customers but it can reach to random customers to a larger extent.Whatsapp is effective in making awareness of the products/services of your business but not financially.

Hope you found the best…!!!

WhatsApp is the most popular messaging app in the world, with an active user base of 1.5 billion globally. Whatsapp has incredible engagement rates: 98% of mobile messages are opened and read, with 90% of them getting opened within three seconds of being received.

Whatsapp Marketing is a tool that makes it convenient for the marketers to send and receive WhatsApp messages to their customers through Whatsapp Business. WhatsApp marketing creates a channel for direct communication with the customers.

Some of the use cases for which WhatsApp can be used are:

1. Real-time order updates like delivery updates and booking confirmations

2. Product discovery like personalised product recommendations, services and offers

3. Reminder notifications like reminders about upcoming bookings etc.

4. Provide enhanced customer support like responding to customer queries instantly, book/cancel tickets through WhatsApp.

How to do Whatsapp Marketing?

“Do you have Whatsapp?” Surely someone has asked you that dozens of times and we bet your answer was yes. And that’s why the popularity of this app has been increasing, since its appearance in 2009. That’s why today we want to talk about an increasingly common practice among businesses: Whatsapp Marketing.

In this post, you will find information and statistics that will help you understand the importance of Whatsapp as a means of communication to reach your audience. Along with this, you will find ideas and tips to take advantage of this tool to the maximum and to do Whatsapp Marketing successfully. Let’s begin!

Famous Whatsapp Marketing Examples :

Besides that, there are other ways to take advantage of this app to promote your business and increase your conversions. This is demonstrated by numerous companies around the world, who clearly see the potential of this tool to increase sales.

One of them is the brand of Vodka Absolut, you check the huge introduction of Whatsapp in Argentina (84% among mobile users) Decided to take advantage of the application to celebrate the special edition of one of its products, by launching an exclusive event.

In order to attend Absolut’s party, people had to try to convince Steve (a character created by the brand) to include them on the guest list. They had to send photos, text messages, audios and all kinds of content as creative as possible, via WhatsApp chat. The result was a total success.Another great example of Whatsapp Marketing is the case of the Toyota Company, which in 2012 had the brilliant idea to take advantage of one of the functions of Whatsapp to promote their proposal through a contest. To participate, people should have put the word “Hybridized” in their Whatsapp Status.

So, every week from October 25 until November 28 of that year, an iPhone 5 was raffled among users who registered on the website of the company and met the slogan. As a result, Toyota was in the mouth of thousands of users and managed to interest entire segments of its audience for weeks.

5 Tips to Get the Most Out of Whatsapp Marketing and Benefit Your Business:

  • Perform Real Time Customer Service

  • Take advantage of the power of Groups

  • Enrich your texts and take advantage of multimedia

  • Keep the quality of your messages to preserve the interest of your audience

  • Use all the Whatsapp functions to the maximum

1- Perform Real Time Customer Service : Whether through chat, voice calls or video calls, WhatsApp offers you the opportunity to assist your customers and resolve their doubts in real time. Through this strategy, you not only manage to improve the quality of your service but also allow you to be loyal to your audience

through a direct and personalized treatment.

In this regard, we recommend you take advantage of whats whatsapp web to optimize your communications. It is about the desktop version of the application, which enables you to use the keyboard, microphone and PC camera, which is much more comfortable and productive.

2- Take advantage of the power of Groups : As we said above, Whatsapp enables you to create groups of up to 256 members. Through this function, you can generate a “collective chat”, in which all the members can interact. So, an ideal space is opened to survey specific audiences and obtain first-hand information for your market studies.Consequently, they are ideal to know the public’s opinion about the launch of new products. Alongside this, Whatsapp groups are extremely useful for organizing sales events and sharing information with clients with specific profiles (e.g. with specific needs or interests).

3- Enrich your texts and take advantage of multimedia : To attract and keep the attention of your audience, it is essential that you use all the resources Whatsapp puts into your hands. So, when writing text messages, we recommend using italics and bold as a way to highlight the information.

  • For italics, you should place the phrase between low hyphens, like this: _Hello_

  • For bold, you must place the phrase between asterisks, like this: * Hello *.

It is also very useful to enrich your messages with videos, GIFs, photographs, and links. Finally, do not forget to add emojis to increase the expressiveness of your shipments.

4- Keep the quality of your messages to preserve the interest of your audience: Keeping in mind that your customers have entrusted you with their telephone numbers, it is essential that you provide quality and respect in your communications. So, first of all, we suggest that you look for all your messages to be:

  • Briefs

  • Clear

  • Relevant (it is to say, do not deviate from the topic)

  • Orthographically correct

Besides it is very advisable to send a single message with many paragraphs, instead of sending several separate sentences, since the reception of these is usually very annoying (be aware that each of your messages sends a notification on the mobile of your customers, And you do not want to disturb them or be spammer or invasive).

5- Use all the Whatsapp functions to the maximum : To make a successful Whatsapp Marketing you better take full advantage of all the features that the app offers you. First of all, we recommend you to place a representative profile picture of your business. In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.

When sharing addresses (e.g. where a certain branch of your business is located, or where an event will take place) we advise you to implement the “Send exact location” function, whereby your client receives an interactive map with the clearly marked address and with all the facilities of Google Maps.

Finally, to promote your offers without being invasive (that is, without people receiving a notification), you can use the Whatsapp Status. This is a tab to upload posts that last 24 hours. And they disappear. The app notifies users that there is a new status by placing a circle next to the name of that tab.

By way of conclusion, we can say that Whatsapp is an ideal tool to reach your audience, promote your brand and/or products, and communicate with the public in real time. Implement our tips to boost your business through this application! Then you tell us.

That’s all for today! We hope that this blog post has helped you to measure the power of Whatsapp Marketing and start taking advantage of it to benefit your projects.

Please do not forget to share this article with your friends and leave us your comments and opinions. Until next time!

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