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ChatBot vs App vs Websites:

Chatbots development is much easier as the messaging app is already there. Since chatbots are basically server-side apps with a simple user interface, they are simpler and faster to develop in comparison with mobile applications.We have recently talked about chatbots and their meaning for the business. Today we are going to compare chatbots with mobile applications. We hope this data will help you to choose the right product for your business.

With the growing market for chatbots, virtual assistants are continuously improving. They become more reliable and human, so more people are turning to them. According to VentureBeat’s research, the average chatbot retention rate equals 4%. They also found that a chatbot with 8% engagement rate can be considered successful.

When it comes to mobile apps, Localytics, a market research agency, found that 43% of users are still using apps one month after download.Chatbots are mostly used as a fast solution to simple, urgent problems like the need for translating a couple of words.

Chatbots are more human than apps

Facebook Messenger chatbots speak human language, and that’s what matters to users. Chatbots are able to respond to requests in human language. In other words, it is like talking to another human being.For this purpose, chatbots use natural language processing (NLP) technology. In simple words, NLP enables understanding of the context, and not just separate keywords in the text. NLP-powered chatbots use the understanding of a sentence structure, idioms, and recognition techniques based on machine learning to determine user intent. In short, NLP-enabled virtual assistants understand what users really need and act upon this knowledge.

When it comes to mobile apps, users have to navigate through a number of menu options to find the one needed. When using a particular app for the first time, users may face some difficulties with navigation.Instead of making users do the “digging” job, chatbots take away users’ confusion by communicating with them as a human company representative.

Chatbots Vs Websites:

Chatbots aren’t a new technology, but they truly emerged as an interface for consumer interaction only in 2016, when Facebook opened his Messenger API for developers. Talking to Messenger chatbots works just like messaging a friend and the expectation is that businesses will take advantage of this natural form of communication to connect with people in a more personalised and automatized way.

Brands and companies' main focus with chatbots will be to provide information and help people complete tasks in a quicker way — as machine learning allows chatbots to become more and more sophisticated. This means that on-demand information will be available 24/7 and companies’ services will be 1-click away in a natural and conversational way.

Websites and mobile apps are designed with different visual interfaces and this way people constantly have to learn new ones. Since messaging apps are being more and more used (Facebook Messenger alone has 1.2 billion monthly active users), talking with a business through chatbots will feel like something natural and easy to do.

Chatbots User Interface is standard, so there will be no new UI to learn and first-time users can get an immediate value of the product, solving their problems quickly. As people have less time to learn new user interfaces, texting and voice will be the primary way we interact with brands. Nowadays, using messaging apps is becoming so natural that even the least tech persons are masters at chatting.

Chatbot vs Mobile apps :

A mobile app offers significantly more ways to interact with the user. The use cases and possibilities of design are often limited only by the imagination of the developers and the budget of the client.However, apps need to be programmed, published, and installed by the user at a much higher cost.Although content can be reloaded dynamically in apps, the basic functionality is static and changes can only be achieved through updates. So if you rely on apps, you spend a lot more effort to get in touch with the customer, but you get more technical options, or you can get in a deeper relationship with the user. Apps are also able to animate the user to act on their own, but a dynamic adaptation is rather difficult to realize.

Chatbots enable a very targeted customer interaction and a very personal approach. You can get to know the user during the interactions and react dynamically. This allows them to offer personalized services to the user and proactively approach them, just as they would like a perfect client advisor. In the meantime, even a complete shopping process can be depicted in chatbots. From product advice to billing, logistics and aftersales, anything is possible.

Another advantage of bots is that the user can interact with them in natural language, and the voice recognition of the smartphone now also makes voice control possible. Although this may not be the main application case, it opens up additional target groups. Chatbots hold great potential if used properly.

Final Thoughts:

Chatbots are currently only gaining momentum on the innovative software market, but they have already managed to prove their effectiveness in various tasks like customer support, event scheduling, shopping, and enterprise app management.

However, despite all their advantages over mobile applications, chatbots will hardly be able to replace apps entirely since the latter have become an inherent part of the mobile software ecosystem over the last decade.

Although, the simplicity, affordability, availability, human-alike communication capabilities, and artificial intelligence will allow chatbots to compete with numerous mobile apps as well as replace them in some cases.

If you need help with creating Chatbot , a social media strategy using Facebook ads, Email marketing, Messenger Marketing, Whatsapp Marketing, to help your business generate more leads and sales. You can Live Chat with us now

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